In this article you will learn a strategy that will enable you to find out what the most popular features are of a product to include in a product review and why it is important to choose those features. Choosing the right features to include will help you to write a high converting product review.
First of all I would like to explain why I think this is a very important strategy. The most popular features of a product are the features that people are excited about, they want to learn more information about them and these are the features which will get the most searches. We can leverage this information and use it to our advantage when we want people to find and read our reviews.
As a product reviewer you will want people to find and read your review because if they buy the product through your affiliate link then you will receive a commission and we can do this by writing about the features that people are the most excited about.
How do we find out what the most popular features are?
If the product that you are writing a review on has a promotional video then you should watch the video and make a note of all the features which have been mentioned or shown in the video. If they are included in a promotional video then you can presume that the producer of the video deems those features to be of significant importance to the consumer., otherwise why would they include them in the video?
Now we can look at what the consumers deem as the most important features, or to put it another way find out what people are excited about. To do this you can take a look at the reviews which have been written by the consumer. If you are promoting an Amazon product then the best place to find these reviews is on the Amazon website sales page, if not then you can type the name of the product into a search engine and type the word review at the end.
A few things to look for when you are reading through these reviews are questions which are repeatedly being asked about certain features and features which have been mentioned a few times. These features become a good candidate to include in your review. Remember to read what people are actually writing about those features, are they good, are they bad, are people excited about them?
By doing this kind of research you can get a real insight into how people feel about the product and it’s features. It’s important to make a list of all these features for possible inclusion in your review.
Would you like to learn how to write a high converting product review?